Samsung City

‍At CES 2018 Samsung shared its vision and strategy for an intelligent and seamless Internet of Things, showcased by the company’s latest innovations. Our task was to design an ample sized booth, that highlighted innovation as core value of the brand and underlined Samsung’s vision to connect all of its products by the year 2020.

Featuring the city as a “natural habitat” of connectivity and innovation, we used an urban theme to form abstract building blocks by media content and light elements. The product ecosystem was illustrated by corresponding icons and multiplies into endless connectivity scenarios,creating a matrix of illuminated pixels.

Project for Cheil MDLab as Executive Creative Director

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Concept, Design, Planning : Cheil MDLab, Cheil Worldwide

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Construction Planning, Production: MC² USA
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Photography: Cheil Worldwide