Samsung - Inspired by you

IFA Berlin 2017

Celebrating the importance of people for connectivity: At IFA 2107 Samsung devoted a generous proportion of its exhibition space to stage the connection between humans and technology – by bringing it to the center of the brand space.

“SAMSUNG inspired by you.” came to life with a multimedia installation that welcomed visitors in the most impressive and intuitive way: A single touch animated their portrait on the largest curved screen of the fair (55 meters wide), recreating their faces with a collage of Samsung products (composed of 14K resolution and 27 aligned projectors).

This way Samsung celebrated people as a source of inspiration for innovation and put every visitor in the center of the brand experience – inviting them into Samsung’s visionary product world.

Credits

Boris Banozic as Executive Creative Director for Cheil MDLab

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Concept, Design, Planning : Cheil MDLab, Tamschick Media+Space, Cheil Worldwide

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Construction Planning, Production: Ad Modum
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Photography: Cheil Worldwide