adidas - GMM Global Marketing Meeting

Messe Nürnberg 2005

The famous three stripes became the protagonists for a 1.400 sqm grand stage. With pivoting points behind a 60m projection horizon, the 24m by 8m platforms rotated across the stage. Their different positions allowed various constellations, that defined the dramaturgical sections during the show. The curved ramps and stairs emphasized the movement of the platforms and symbolized the new Y3-logo. The heritage logo was generated by rotating the two outer platforms to the sides.

Credits

Concept, Design, Planning:

Boris Banozic, Sebastian Seitz, Kai Bergmann, Dominik Preuss

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Cooperation with Quasar Communications GmbH
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Construction Planning, Production: Stage Kinetic